![]() Yes, it’s a big problem, one that likely won’t be solved anytime soon, if ever.įor more about the problems with Do Not Track, see here. Ad groups can choose whether to support DNT, or to block it. In other words, turning on Do Not Track does not necessarily mean you aren’t being tracked. However - and this is a big however - Do Not Track is a mostly-non-regulated standard, which means it doesn’t always work as users might expect. The reason is because Do Not Track, when enabled in a user’s Web browser, is intended to block websites, advertisers, and other companies from tracking that user’s online activities. The controversial decision immediately sparked vehement uproar among businesses that rely upon gathering as much data about Web users as possible, with online advertisers and advertising groups lending the majority of the outcry. ![]() Fitbit Versa 3Īt the beginning of June, Microsoft announced that it would enable ‘Do Not Track’ by default in its forthcoming Internet Explorer 10.
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